small market
.What does big market include?
In a narrow sense big market refers to popular outcomes in top championships. Here the only sports that are taken into account are the sports the players bet on most often: football, hockey, basketball, tennis, boxing and mixed martial arts. Big market includes outcomes, totals, handicaps and dual outcomes.
Separate events and tournaments can also be a part of the big market.
- An event belongs to the big market, if the players show heightened interest towards it. For instance, Conor McGregor faces Khabib Nurmagomedov in a UFC title fight. The players show interest in the event and place bets for a lot of money – the fight becomes a big market. Fights in the tournament undercard are of no interest to the players, hence such fights are not part of the big market.
- A tournament becomes a big market if there is a stable and high flow of bets for the events of this tournament. For instance, top 5 football leagues constitute the big market in football: The EPL, La Liga, Serie A, Bundesliga and Ligue 1, in hockey: KHL and NHL, in basketball – NBA and Euroleague.
Big market depends on the betting company. For instance, a Czech championship will be a big market for a Czech betting company, and a Russian championship will be a big market for a Russian betting company. These tournaments will be small markets in other betting companies.
What are pros and cons of big market?
Low margins.
A margin is the bookmaker's commission initially included in the odds. The lower the margin, the higher the odds and the bet profitability. Big markets have stable, low margins. For instance, it will be 3-5% for the outcomes, totals and handicaps in the EPL. For comparison: the margin will be 7-9% in the Israeli Premier League (football).A wide selection of bets.
Big market tournaments get a wide range of proposition bets, because a lot of players are interested in them. For instance, in NHL and KHL the number of betting options can reach 600, whereas there rarely exceed 100 in the French hockey championship. There is no reason for betting companies to offer a large number of bets in unpopular events. In such cases the players rarely bet even on basic outcomes, totals and handicaps.High limits.
Bets on a big market bring the highest profit to betting companies, which is betting companies allow the players to place large bets.Overloads.
There are overloads in big markets. This is the artificial lowering of the odds of very popular odds, in order to make them unattractive to the players and direct the bets flow to other match events. Due to overloads the most evident match outcomes will bring little profit, but other options will be evaluated with overrated odds.How to place bets on big markets?
Analyse the statistics.
Due to the popularity of big market tournaments, there is plenty of freely available information: statistics for head-to-head matches, average totals, data for the last matches.Choose odds from 2.00 to 5.00.
Due to the low margin, you will gain profit even from the bets on events with low odds. You do not need to increase the odds very much. In this case, the chances of a bet winning will be too low. For comparison: the probability of a bet winning with the odds 2.00 is 50% and with the odds 5.00 – 20%.