
In Pre-match bets are placed before the start of a match, while in Live, bets are placed during a match.
In pre-match, odds are determined by the analytics department
Betting companies consider the team composition, statistics, and the weather. Most of this data is speculation, since no one knows for sure who'll go out onto the field or the condition the players are in. Match data does not appear often, so Pre-match odds only change a couple times every day.
A news outlet reports that one of the team's leaders won't be playing in the match. The analytics department considers this news reliable and increases the for this team to win. You believe the analytics team made a mistake, so you bet on the team with the higher odds.
odds
The next day, the same news outlet reports that the player will play after all. Betting companies lower their odds in odds of your bet don't change because you placed it before the odds were lowered.
Pre-match
, but theIn Live, a single bookmaker sets the odds
The bookmaker takes the odds from Pre-match and changes them depending on what's happening during the match. Due to the fast-paced nature of sports, odds can change several times per minute.
In Live, the bookmaker and player have more data to base their predictions on. After a match starts, the team composition, player strategies, coaching tactics and players' form are already known. It's easier to place a winning bet with this additional information.